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The web ad industry has created a number of proven business models that uniquely combine the worlds of traditional advertising and high technology. Chief among these is the advent of web advertising networks-companies that act as brokers to unite web advertisers and web publishers (the buyers and sellers of web advertisements). These networks acquire and agg […]

Discover the meaning of the the abbreviations used in internet advertising such as CPM, CPC, ROI among others.Banner A 468x60 pixel advertisement (either graphic or rich media) that appears on a web page and is usually hyperlinked to an advertisers web site.Button A 120x60 pixel advertisement (either graphic or rich media) that appears on a web page and is […]